8 Ways Digital Signage Helps Employee Engagement
Employee Engagement is a critical factor in producing positive business outcomes. With big data and analytics offering greater insight into key elements determining success, it has become increasingly evident that incremental improvements in employee engagement drive dramatic improvements across a wide range of metrics.
These metrics include:
- productivity
- customer satisfaction
- employee retention
- defects and accidents
- absenteeism
- revenue growth
- stock performance
This has led many organizations to invest in improving their employee engagement. These are most often multipronged strategies aimed at establishing strong bi-directional communications, while also establishing and reinforcing the corporate culture, mission, and values.
Digital signage offers a highly effective channel for implementing a blended engagement strategy, helping improve communications, culture, and the workplace environment.
Here are eight ways that digital signage helps improve employee engagement:
A Visual Medium
Roughly 65 percent of people identify as visual learners. This helps explain the limited effectiveness of email and other text-based forms of communication. With digital signage, your message is integrated with graphic elements to produce a more impactful result that better resonates with your employees.
Message Retention
The digital signage format allows your messaging to be clear and concise. It also allows your message to be repeatedly reinforced in a non-intrusive manner. As in advertising, the cumulative result of these micro-immersions is an increased awareness and retention of your message.
Immediacy
In critical moments, digital signage offers immediacy for rapidly communicating a message across your organization. This helps remove ambiguity, providing accurate information to your organization and driving improved business performance.
Reaching Non-Digital Employees
In many industries – including retail, manufacturing, and transportation – large subsets of the workforce do not have regular access to digital devices. Signage networks allow you to overcome this technology barrier and better engage with these employees.
Cross-Departmental Utilization
In many large organizations, departments, or regions can become isolated and unaware of news and accomplishments from other groups. Digital signage platforms allow diverse regions and departments to contribute content, resulting in a better-informed workplace. This improves morale, performance, and cohesion throughout the enterprise.
Direct Communications
Surveys indicate that poor communications is the most common driver of employee disengagement. This is not always the company’s fault. An organization can be executing a flawless corporate communications strategy, but if an individual manager is a poor communicator, that person’s direct reports are more likely to become disengaged. Digital signage helps mitigate this risk by establishing a direct channel to reach those employees.
Social Integration
Employees are better engaged when they believe that their voice matters. Integration of social media into a signage platform allows for a bidirectional dialogue that is beneficial to all stakeholders. Note that care needs to be taken in the selection and governance of these platforms to optimize their positive impact.
News & Entertainment
Digital signage also allows your organization to address your employees’ desire to be connected to happenings outside the workplace. It also provides a platform to entertain and enlighten, helping produce a happier, better-performing workforce.
As businesses of all sizes look to improve their competitiveness and performance, the need for successful strategies to engage employees is proving essential. Digital signage offers a valuable tool in achieving this success.
