How DvLED Technology Is Transforming Digital Signage
If a picture is worth a thousand words, then some of the latest digital signage solutions may be worth an entire set of encyclopedias. Direct view LED (DvLED) screens are revolutionizing the display technology industry with bigger, brighter, clearer and sharper images than have ever been possible before.
While DvLEDs are based on the same LED technology that’s been around since 1962, they represent a significant advance from the high-definition LCDs commonly used in commercial digital signage applications. LCD screens are made up of a layer of liquid crystals sandwiched between two sheets of glass and backlit by tiny LEDs. DvLED eliminates the LCD panel, instead using a surface array of larger individual diodes that are grouped together to form a seamless, high-resolution image.
Industry analysts expect that uptake of DvLED screens will begin to accelerate in 2023. Cost has limited adoption — DvLED screens have been two to three times more expensive than LCD displays. However, costs are beginning to come down and the benefits of the technology coupled with easy deployment should drive more customers to consider DvLED solutions.
Eliminating the light-filtering LCD panel gives DvLED displays brightness levels several times greater than that of LCD, which makes them easily readable even in direct sunlight. That extra brightness produces more vivid images, more vibrant colors and higher contrast, making them ideal for use in public spaces like shopping malls, transportation hubs, hotels and restaurants.
DvLED image quality is also enhanced due to extremely high refresh rates, which is the number of times per second that the screen hardware is able to update imagery. DvLED displays are able to refresh at a rate of thousands of times per second, which is imperceptible to the naked eye and produces smoother, more fluid motion.
DvLEDs offer many other advantages over LCD. They are lighter, last longer and emit less heat than LCD panels. They are also highly durable and long-lasting, with many manufacturers offering warranties of up to 10 years. They are designed to withstand harsh environmental conditions and are resistant to damage from impact and vibration, making them a reliable choice for high-traffic areas.
The Big Picture
Perhaps the most appealing feature is their modular design, which allows displays to be customized for almost any shape or size — including very large formats of 100 feet or more. That makes them the perfect choice for stadiums, concert venues, amusement parks and other outdoor spaces.
The modular design also makes DvLEDs ideal for video walls consisting of multiple displays tiled together to form one giant screen. When LCD screens are tiled together to create a wall, the bezels around each screen create visible screens that distract from the display. Bezel-less DvLED displays create seamless, edge-to-edge images that can be viewed from any angle. This makes them ideal for large-format, high-impact visuals in a variety of settings.
The bezel-free design also enables displays with true curves and non-standard shapes that aren’t confined to the standard 16:9 aspect ratio. For example, displays can be designed to curve around walls, wrap around columns or fit in unique form factors such as triangles or circles.
Ultimately, the chief reason to consider DvLED displays is enhanced customer engagement. Studies find that up to 80 percent of consumers say they have entered a store because a digital sign attracted their attention. The brighter, crisper and more vivid images produced by DvLED are even more enticing, creating a “wow” factor that can pull more customers into stores and ultimately increase sales and revenue.
IV DicksonChief Innovation Officer
With digital signage, it’s important to begin with the end in mind, then address each phase of the digital signage ecosystem – and lifecycle – to achieve the network operator’s goals. Understanding the motivations for an organization makes it possible to pair them with the right technology at the right time.Get to know IV
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