Press Release

SageNet Introduces SageVIEW.dtx™ Outdoor Digital Signage Solution for Drive-thru Environments

March 4, 2019

TULSA, Okla.  – SageNet, a Tulsa-based managed services provider, today launched SageVIEW.dtx™, a specialized outdoor digital signage solution designed to help quick-service restaurants (QSRs) and convenience stores revolutionize the customer’s drive-thru experience.

SageVIEW.dtx is a comprehensive drive-thru digital signage solution that includes all-weather enclosures, lighting, security, power, network connectivity and maintenance.  In addition, SageNet’s experienced specialists consult with the client to devise a drive-thru approach that reduces order time, increases order value and maximizes ROI.

The SageVIEW.dtx solution is the drive-thru market-specific component of SageNet’s SageVIEW™ holistic digital experience platform.

According to SageNet, QSRs and convenience stores have been replacing static menu boards with digital signage inside their stores for several years to save on the cost of updating printed materials. 

The ability to dynamically change drive-thru content according to the time of day, inventory and promotion status is an added benefit.

Until recently, it was not economically feasible to install digital signage in a drive-thru environment. Only the most expensive displays were bright enough to be seen in daylight and stores had to install bulky HVAC equipped enclosures, with significant power requirements, to protect these displays.

Since a significant percentage of revenue for QSRs is generated within the drive-thru environment, SageNet developed SageVIEW.dtx to deliver an efficient, cost-effective outdoor digital signage solution that makes sense for QSRs and convenience stores.

“Digital signage is made to order for drive-thru menus,” said IV Dickson, SageNet’s Director of Digital Signage. “What’s displayed and how it’s presented has a direct impact on the customer’s purchase decision and overall sales for a store. With our SageVIEW.dtx solution, we’ve resolved the previous barriers to effective outdoor digital signage by utilizing relatively inexpensive displays that are bright and able to withstand heat, cold, moisture and dust.”

Dickson explained that system-on-chip technology and new cabling standards have further reduced costs and simplified implementation. These digital menu boards are remotely programmed and updated through a content management system, providing the flexibility to add or remove menu items and adjust prices as needed.

Because few QSRs and convenience stores have expertise in outdoor digital signage and the infrastructure required to support it, many partner with an experienced technology provider for design, maintenance and support.

“SageNet has successfully implemented indoor and outdoor digital signage for QSRs nationwide,” said Daryl Woodard, SageNet’s CEO. “With SageVIEW.dtx, we begin with the end in mind. We then address each phase of the digital signage ecosystem – and lifecycle – to achieve the network operator’s goals. SageVIEW focuses on a digital experience that’s engaging and also affordable, sustainable and maintainable.”

According to Dicksona Forrester Total Economic Impact (TEI) study of outdoor digital menu boards showed a QSR could save $30,000 in printing costs per year per location and eliminate labor expenses associated with updating traditional menus.

Reliability is critical, therefore, SageNet provides 24×7 monitoring of displays, media players and the net­work, along with comprehensive maintenance for digital signage systems. Its highly trained and certified staff has deep experience in digital signage, enabling SageNet to rapidly troubleshoot issues. SageNet also offers a network of field technicians who provide onsite maintenance and responsive support.

In addition to the SageVIEW digital experience platform, SageNet has more than 30 years of experience providing a broad range of managed network services to the QSR and convenience store industries, from primary and back-up networks, merchant connectivity and PCI compliant networks to customized networking technology solutions. SageNet’s services are optimized to meet the needs of multi-site operations.

About SageNet

SageNet is a relationship-driven leader in managed network and cybersecurity services. The company connects, manages and protects technologies and devices across the enterprise. SageNet delivers creative solutions built on an integrated cybersecurity framework and best-of-breed technology from industry-leading partners.

The company offers world-class service and support via its three U.S.-based 24/7 Network Operations Centers (NOCs) and Security Operations Centers (SOCs), geographically-diverse teleports, a central National Logistics Center, three national data centers, and a nationwide field service organization.

With a three-decade track record in managed services, SageNet boasts a long-term customer base that includes the nation’s largest retail, healthcare, financial, utilities and energy organizations. SageNet manages communications at more than 220,000 locations. Headquartered in Tulsa, SageNet has regional offices in Washington, D.C., Atlanta, Chicago and Philadelphia.

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