Vice President, Digital Signage
With more than 20 years of experience in pro AV and digital signage commercial hardware, software, installation, integration and solution delivery, IV Dickson has a deep understanding of the intricacies of traditional digital signage.
Senior Solutions Engineer at Scala
- At Scala, IV had the opportunity to work for a company driving more than 500,000 screens worldwide and help clients understand how to design and deliver new solutions utilizing the Scala platform.
Senior Sales Engineer at Nanonation
- IV spent more than 7 years at Nanonation, where he provided valuable experience in managing production software solutions and directing an internal production team to deliver on clients’ needs for digital signage projects.
Topics IV can speak on
- Digital menu boards
- Outdoor digital signage (and specifically on drive-thru technology)
- Long-term length of digital technology in deployment
- How technology should facilitate content
- How mobile affects the market and the customer’s level of immersion
- One-step immersion (passive digital) vs. full immersion
- Digital signage use in traditional retail settings
- Managing client expectations in digital signage implementation