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5 Keys for Creating Engaging Digital Signage Solutions

5 Keys for Creating Engaging Digital Signage Solutions

In fact, poorly executed signage can actually drive customers away. Bad content is frequently the culprit. It has been said that over a three-year cycle, content will be 80 percent of the total budget associated with the rollout and overall upkeep of a digital signage network.  Outdated messaging and errors can wreck your digital signage initiatives. One consumer survey found that 68 percent of shoppers say a store’s signs are an overall reflection of the business and its products.

Monday, August 26, 2019/Author: IV DIckson, Director, Digital Signage /Number of views (167)/Comments (0)/
Fresh, Relevant Content Key to Effective Digital Signage

Fresh, Relevant Content Key to Effective Digital Signage

In the 1960s, Marshall McLuhan famously proposed that “the medium is the message” — that the platforms we use to send and receive information are actually more important than the information itself. However, that philosophy doesn’t hold up in the world of digital signage. Projects that focus on the technical aspects while treating content development as an afterthought aren’t likely to produce the desired results.

Monday, September 10, 2018/Author: IV DIckson, Director, Digital Signage /Number of views (514)/Comments (0)/
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