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9 New Branch IT Requirements for an Omni-Channel World

9 New Branch IT Requirements for an Omni-Channel World

In a previous post, we discussed the need to deliver an omni-channel customer experience, particularly at retail and hospitality branch locations. An omni-channel experience integrates in-person interactions and experiences with online and mobile features. This requires more robust IT capabilities at branch locations, where IT infrastructures weren’t built with omni-channel in mind. Key requirements for branch IT include but are not limited to:

Monday, May 08, 2017/Author: Mark Hogan, VP of Sales/Number of views (1449)/Comments (0)/
Branch Locations Are Critical to an Omni-Channel Customer Experience

Branch Locations Are Critical to an Omni-Channel Customer Experience

Years ago, the customer experience began when someone picked up the phone or walked into a store. Today, thanks to constant Internet connectivity that’s never more than an arm’s length away, the customer experience typically starts earlier and includes more touchpoints and interactions over the course of the customer journey. These smaller experiences shape the perceptions that determine whether someone will continue to buy from your company. This is why the customer experience is the number one priority for CEOs in 2017, according to Gartner.

Tuesday, April 25, 2017/Author: Mark Hogan, VP of Sales/Number of views (1384)/Comments (0)/
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