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Branch Locations Are Critical to an Omni-Channel Customer Experience

Branch Locations Are Critical to an Omni-Channel Customer Experience

Years ago, the customer experience began when someone picked up the phone or walked into a store. Today, thanks to constant Internet connectivity that’s never more than an arm’s length away, the customer experience typically starts earlier and includes more touchpoints and interactions over the course of the customer journey. These smaller experiences shape the perceptions that determine whether someone will continue to buy from your company. This is why the customer experience is the number one priority for CEOs in 2017, according to Gartner.

Tuesday, April 25, 2017/Author: Mark Hogan, VP of Sales/Number of views (1480)/Comments (0)/
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