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Why LED Video Walls Are Becoming Powerful Business Tools

Why LED Video Walls Are Becoming Powerful Business Tools

Digital signage engages customers in ways that static signs can’t. Video, audio and text content can be programmed and customized based on location, time of day, and a specific target audience. The customer experience is enhanced with information, entertainment, and interactive elements, and the cross-promotional and upsell opportunities are endless. 

Tuesday, November 20, 2018/Author: IV DIckson, Director, Digital Signage /Number of views (346)/Comments (0)/
Why Instore Wi-Fi Is Critical and How to Manage It

Why Instore Wi-Fi Is Critical and How to Manage It

In our last post, we discussed the growing complexity of retail technology and the instore IT environment. Not all applications and services can live in the cloud or in a central data center. Individual retail stores need a robust IT infrastructure that can support cross-channel technologies enabling consumer engagement.

Thursday, October 12, 2017/Author: Joel Kelley, Design Engineer, Meraki /Number of views (747)/Comments (0)/
Go Big or Go Home: The Rise of the Video Wall in Retail

Go Big or Go Home: The Rise of the Video Wall in Retail

Despite the rapid increase in online sales, the in-store retail experience is as relevant as ever.  According to TimeTrade’s 2015 State of Retail report, 85 percent of consumers said they prefer to shop in brick-and-mortar stores because they like to touch and feel products before purchasing. Instant gratification also plays a role — 36 percent of consumers said they don’t like waiting for items to ship from an online store. These preferences cut across generational boundaries — Millennials are as likely as prior generations to shop in stores.

Thursday, November 03, 2016/Author: Rosemary Blum - Chief Marketing Officer/Number of views (1300)/Comments (0)/
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