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5 Keys for Creating Engaging Digital Signage Solutions

5 Keys for Creating Engaging Digital Signage Solutions

In fact, poorly executed signage can actually drive customers away. Bad content is frequently the culprit. It has been said that over a three-year cycle, content will be 80 percent of the total budget associated with the rollout and overall upkeep of a digital signage network.  Outdated messaging and errors can wreck your digital signage initiatives. One consumer survey found that 68 percent of shoppers say a store’s signs are an overall reflection of the business and its products.

Monday, August 26, 2019/Author: IV DIckson, Director, Digital Signage /Number of views (61)/Comments (0)/
How Digital Menu Boards Boost Drive-Thru Sales and Efficiency

How Digital Menu Boards Boost Drive-Thru Sales and Efficiency

While digital signage is more expensive than traditional illuminated menu boards, studies show that the additional investment pays off. Although digital menu boards can be roughly twice the $12,000 price of high-end light-box boards, QSRs are seeing an ROI in 12 to 18 months, along with reduced total cost of ownership (TCO) over the normal life of the equipment.

Monday, June 24, 2019/Author: IV DIckson, Director, Digital Signage /Number of views (122)/Comments (0)/
7 Crucial Considerations before Taking Your Digital Signage Outdoors

7 Crucial Considerations before Taking Your Digital Signage Outdoors

The business benefits of the technology are well-established. Outdoor signage enables highly targeted marketing, customer experience improvements, increased advertising revenues, reduced printing costs and advanced data analytics capabilities. Howver, reaping these benefits requires a well-thought-out strategy and a robust IT infrastructure.

Monday, June 17, 2019/Author: IV DIckson, Director, Digital Signage /Number of views (119)/Comments (0)/
How Digital Signage in Healthcare Benefits Both the Patient and the Operator

How Digital Signage in Healthcare Benefits Both the Patient and the Operator

In a previous post, we discussed the current and potential use cases of digital signage in financial services, from promoting and updating interest rates in real time to providing helpful information while customers wait in line at the service counter.

Monday, February 25, 2019/Author: IV DIckson, Director, Digital Signage /Number of views (141)/Comments (0)/
The Massive Potential of Digital Engagement in Financial Services

The Massive Potential of Digital Engagement in Financial Services

Historically, the financial services industry has been slow to adopt new technologies. Customers value stability, reliability and trustworthiness from financial institutions, which are reluctant to potentially rock the boat with new technology. Even mobile solutions for banking and investing were relatively slow to develop. But change is inevitable and, thanks to trustworthy mobile solutions, many routine visits to bank branches have been replaced with a few taps on a smartphone.

Thursday, February 14, 2019/Author: IV DIckson, Director, Digital Signage /Number of views (97)/Comments (0)/
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