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Mars Venus White Paper

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Mars Venus White Paper

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IT’s from Mars. Marketing’s From Venus. 

While at times it seems IT and Marketing speak two different languages, Digital Signage requires consensus and cooperation – from hardware and software selection to content creation and management, to connectivity and network management. End-to-end solutions require hand-in-hand collaboration. This new executive brief outlines the perspectives of both groups, and offers suggestions to help bridge the gap for truly transformational Digital Signage.

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