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Beyond the Touchscreen: How Interactive Digital Signage Drives Engagement

Beyond the Touchscreen: How Interactive Digital Signage Drives Engagement

By replacing static banners, posters, menus and other displays with digital signage, organizations have been able to keep customers engaged and entertained while sharing promotional offers. More recently, organizations have been deploying interactive digital signage solutions that take engagement and personalization to a whole new level.

Tuesday, November 06, 2018/Author: IV DIckson, Director, Digital Signage /Number of views (84)/Comments (0)/
How Transparent LED Film Turns Any Glass Surface into Digital Signage

How Transparent LED Film Turns Any Glass Surface into Digital Signage

LED display technology is advancing rapidly. It’s becoming more versatile and flexible, literally and figuratively, so it can be seamlessly integrated with surrounding environments. As a result, organizations can take advantage of innovative digital signage solutions and deliver content that enhances the customer experience and drives more sales.

Wednesday, October 03, 2018/Author: IV DIckson, Director, Digital Signage /Number of views (230)/Comments (0)/
Fresh, Relevant Content Key to Effective Digital Signage

Fresh, Relevant Content Key to Effective Digital Signage

In the 1960s, Marshall McLuhan famously proposed that “the medium is the message” — that the platforms we use to send and receive information are actually more important than the information itself. However, that philosophy doesn’t hold up in the world of digital signage. Projects that focus on the technical aspects while treating content development as an afterthought aren’t likely to produce the desired results.

Monday, September 10, 2018/Author: IV DIckson, Director, Digital Signage /Number of views (175)/Comments (0)/
Why HDBaseT Is Replacing HDMI in Digital Signage Solutions

Why HDBaseT Is Replacing HDMI in Digital Signage Solutions

If there was an excitement meter for the various components of a digital signage system, cabling would barely register. People like to talk about high-definition (HD) video, interactive capabilities and extra-large displays while cables literally hide in the background. However, as HD becomes ubiquitous, cabling for digital signage becomes more complex. Many organizations are struggling to send HD video over long distances in a way that’s reliable and cost-efficient. It’s not as simple as buying an HDMI cable for the 55-inch flat-screen TV in your living room.

Tuesday, July 17, 2018/Author: IV DIckson, Director, Digital Signage /Number of views (384)/Comments (0)/
4 Outdoor Digital Signage Roadblocks (and How to Overcome Them)

4 Outdoor Digital Signage Roadblocks (and How to Overcome Them)

In a previous post, we discussed the myriad of business benefits of outdoor digital signage, particularly among quick-service restaurants (QSRs). Outdoor digital signage eliminates the cost and effort associated with designing, printing and updating traditional printed menu boards in the drive-thru, and provides the ability to change menu items, prices and promotions on the fly. A Forrester Research study found that a 10-store QSR organization would see a 196 percent ROI from outdoor digital signage.

Monday, June 04, 2018/Author: IV DIckson, Director, Digital Signage /Number of views (454)/Comments (0)/
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