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Why the Content Management System is the Heart of Digital Signage

Why the Content Management System is the Heart of Digital Signage

In our last post, we discussed the complexities of a digital signage initiative and the challenges CMOs face when selecting an outsourcing partner. CMOs recognize they need to clearly define and execute a comprehensive digital signage strategy, but often lack technology expertise and in-house IT support. However, many digital signage providers offer only a partial solution, leaving it up to marketing teams to fill in all the gaps.

Wednesday, December 20, 2017/Author: IV DIckson, Director, Digital Signage /Number of views (174)/Comments (0)/
Why CMOs Need a Turnkey Approach to Digital Signage

Why CMOs Need a Turnkey Approach to Digital Signage

Digital signage has become a core component of the retail environment. Consumers want to be entertained and informed, and expect sophisticated one-on-one engagement in the retail environment. To be competitive, retailers need a digital signage strategy that delivers the right content to the right displays at the right time to create an immersive experience for customers. 

Thursday, December 14, 2017/Author: IV DIckson, Director, Digital Signage /Number of views (126)/Comments (0)/
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