IT’s from Mars. Marketing’s From Venus.
While at times it seems IT and Marketing speak two different languages, Digital Signage requires consensus and cooperation – from hardware and software selection to content creation and management, to connectivity and network management. End-to-end solutions require hand-in-hand collaboration. This new executive brief outlines the perspectives of both groups, and offers suggestions to help bridge the gap for truly transformational Digital Signage.
Register for your "IT's from Mars, Marketing's from Venus" Executive Summary.